Consumer Research: Customer Segmentation
What's in this Report?
  • A leading European Car Fleet Management Company engaged SGS for improvising on its business development efforts.
  • The Client mandated SGS to build a Financial Model for effective customer segmentation of existing and prospective customers based on designated criteria provided by the Client.
  • This project also included an exhaustive migration analysis based on the existing and the improved segmentation criteria.
  • Key advantages gained by the Client included cost optimization, enhanced product customization and increase in market share.