Consumer Research: Customer Strategy
What's in this Report?
  • SGS was mandated to design a successful On-boarding program for a leading Islamic Bank based in Saudi Arabia. The focus of this Project Report was to increase activation rate, minimize customer attrition during the initial six months, enhance customer experience, increase cross sell opportunity, encourage increased customer spending and enhance profitability.
  • The Project Report thus drafted identified key challenges for On-boarding program and designed an exhaustive Research Methodology for improved Customer Experience; designed a customer-specific data-driven on-boarding communication strategy; articulated the role of the Relationship Manager and Account manager in accordance with the successful implementation of the On-boarding program and provided exhaustive Impact Analysis of the ‘Welcome Kit' sent out by the Client and suggestions to improve the same.