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Sutherland Research has substantial experience in helping companies find suitable partners for expansion opportunities such as entering a new market.

A quintessential market entry strategy necessitates a study for identifying and engaging a strategic partner to help you achieve your goals while capping risks. These partners can be local or global, but generally have an established footprint and market presence and may have substantial local knowledge, strong distribution channel, physical assets, or other attractive assets.

Sutherland’s Partner Identification study includes a best-fit analysis to better gauge which products and services will complement existing offerings, and help ensure that the partner deploys appropriate resources to achieve the jointly developed goals, and shares your vision and values. Sutherland Research can also assist you in managing the partnership on an ongoing basis by tracking the partnership performance and developing a ’shadow’ pipeline of substitute partners should the need arrive.

Our approach:

Sutherland’s distinct approach is underscored by its three-tiered approach that includes:

Partner profiling and

Sutherland can prepare detailed profiles on potential partners, and apply customized filters to screen targets for the optimal fit.

Partnership model with
constant monitoring

Sutherland can develop the most appropriate framework suitable for your requirements and monitor the partnership development at each phase.
each phase

Second level partnership protection

If the partnership fails to meet your requirements at any stage, Sutherland can develop a ’shadow’ pipeline of substitute partners.

Sutherland provides research support to procurement professionals across the entire strategic sourcing process. Sutherland’s analysts provide key information and insights to your sourcing efforts from understanding supplier markets through to negotiations in the contracting process with potential partners.

Sutherland’s research output will facilitate your quest in identifying and establishing a fruitful partnership, along with constant monitoring support and performance evaluation.

M&A Due Diligence
Competitive Intelligence
Market Assessment
Consumer Research
Brand Marketing Studies
Feasibility Studies
Product Development Studies
Channel Study
Partner Identification Studies
Partner Identification and Selection
Partner Assessment
Partnership Monitoring and Management
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