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Sutherland Research has assisted several companies in establishing their brand awareness and consolidating their brand perception.

Sutherland Research solution helps our clients in reimagining the power of their brands.

We help our clients understand the needs and wants of their customers, and build a comprehensive single view from different touch points. We understand how invaluable your brand is in the face of the ever intensifying competitive.

Our approach:
 

Sutherland’s distinct approach is characterized by the following methodologies:

Align brand positioning with business goals

Sutherland analyzes each client’s requirements, whether it’s to increase perception among its consumers or rebranding the sub products or services.
development plan
Build a cohesive brand development strategy

Sutherland Brand Management experts assist the clients in developing a cohesive brand strategy. Sutherland assesses whether the promise your brand makes is able to match your consumers’ aspirations, and it communicates effectively and meets the expectation of all stakeholders.
Evaluate and tweak

Sutherland monitors your brands’ performance and reputation through multiple tools including social media analytics and assists in re-aligning your brand objectives.


Sutherland Research can help you continuously monitor the health of your brand. Through on-the-ground field surveys, Sutherland can aggregate your customers’ opinions to gauge the depth of awareness, appeal and the attributes that your brand stands for in the minds of your customers.

Sutherland Research can also help you measure the effectiveness of new marketing campaigns by conducting pre- and post-launch surveys, and measure pre-product launch sentiment through social media analytics.

 
M&A Due Diligence
Competitive Intelligence
Market Assessment
Consumer Research
Brand Marketing Studies
Feasibility Studies
Product Development Studies
Channel Study
Partner Identification Studies
Brand Perception Surveys
Brand Marketing and Positioning
Branding & Marketing Best Practices
 
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Testimonials View All

"Thank you very much for compiling this summary - it is a fantastic overview and saves us a lot of time. I particularly liked the quotes that you pulled from the transcripts; they were exactly what we were looking for."

Analyst, Canada-based Investment Bank

"Your model building and reconstruction is remarkable for its accuracy and speed, and you saved me several weeks of work, which I greatly appreciate."

Star Analyst, US-based Investment Bank

"Sutherland's analyst is diligent, accurate, technical and thoughtful with all of his work. He is a very thorough researcher and can find difficult statistics. He stays on top of long term projects and will continue to try to complete if unsuccessful. He continues to be a huge asset to our team."

Senior Banker, Mid-Market Investment Bank

"Sutherland's analyst is an invaluable resource to me and my team. We can count on him to generate thorough, accurate materials quickly. I am impressed with Sutherland's analysts' ability to perfectly capture what it is we were looking for, having only received limited instructions via email."

Senior Banker, Large Investment Bank
Testimonials View All

This is great!!! This is exactly what I was looking for. Thanks a lot for your help and very detailed work.

Managing Director, Investment Management Firm

Just wanted to let you know that I have been going through the model all this morning and it looks very good. I have been going through page by page and it looks really good!” Thank you for the great model! I was so impressed with your work. It was excellent work

Senior Analyst, Investment Management Firm

I have enjoyed our work together over the last couple years, and it has been a privilege to be part of such a wonderful global research team in the truest sense of the term. As you know, I have always been a fan of your work ethic, your credit intuitions and your great contribution.

Portfolio Manager, Leading European Investment Bank

I was in New York recently for the CFA Institute Annual Conference and had an opportunity to see some old colleagues who have now scattered among various funds. At some point it came up that ABC is a client of Sutherland Research, and that you handle a lot of their credit research. He said you do a great job and have made their firm significantly more productive.

Head of Conferences, CFA Institute

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