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Sutherland Research has extensive experience in analyzing a vast array of competitive data across different sectors, product types, value chain positions, and geographies.

An insightful competitive intelligence program enables companies to capture new opportunities while forecasting and countering threats from existing and emerging competitors. Identifying best practices and formulating a sustainable competitive advantage will help you match the best and outpace the rest. According to a recent survey by Sutherland, 55% of companies use competitive intelligence research while formulating their business strategy.

It is extremely critical to have actionable insights on your competitor’s strategies. Sutherland’s Research shows that most of the large companies within the S&P 500 index do not have a fully functional process of tracking Competitive Intelligence and those who have it don’t leverage it efficiently.

Our approach:

Sutherland’distinct approach is underscored by its three-tiered approach:

Data Driven Intelligence

We scan the external environment including all public sources to obtain relevant information about your competitors.


Using primary and secondary research we connect the dots to understand your competitors, products, customers, pricing strategies, and growth strategies.
Operational Insights from Sutherland’s Verticals

We leverage industry and process domain from Sutherland’s large scale verticals processing about 45 million transactions a month.

Sutherland Research provides you with the outside-in perspective to help you prepare your responses and enable effective tactical decision making.

M&A Due Diligence
Competitive Intelligence
Market Assessment
Consumer Research
Brand Marketing Studies
Feasibility Studies
Product Development Studies
Channel Study
Partner Identification Studies
Product Intelligence
Strategic Intelligence
Pricing Intelligence
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Senior Banker, Mid-Market Investment Bank

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Senior Banker, Large Investment Bank
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This is great!!! This is exactly what I was looking for. Thanks a lot for your help and very detailed work.

Managing Director, Investment Management Firm

Just wanted to let you know that I have been going through the model all this morning and it looks very good. I have been going through page by page and it looks really good!” Thank you for the great model! I was so impressed with your work. It was excellent work

Senior Analyst, Investment Management Firm

I have enjoyed our work together over the last couple years, and it has been a privilege to be part of such a wonderful global research team in the truest sense of the term. As you know, I have always been a fan of your work ethic, your credit intuitions and your great contribution.

Portfolio Manager, Leading European Investment Bank

I was in New York recently for the CFA Institute Annual Conference and had an opportunity to see some old colleagues who have now scattered among various funds. At some point it came up that ABC is a client of Sutherland Research, and that you handle a lot of their credit research. He said you do a great job and have made their firm significantly more productive.

Head of Conferences, CFA Institute

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