Welcome Guest User [ Login ]
Login Now
Manage your account

Sutherland has conducted large number of consumer research surveys and analyses in various global markets for clients ranging from startups to the Global 500.

In today’s increasingly sophisticated and competitive markets, businesses are devoting more and more resources to understanding their clients and customers. This is necessary for tailoring products and services, customizing marketing strategy, or implementing appropriate sales tactics.

To build sustainable brand equity that resonates with your consumers’ requirements, you will need a research partner that can authoritatively analyze your end-user behavior, such as who is buying your products, how are they buying it, and who has the highest share of wallet, how to differentiate the user / customer experience, etc. You will frequently need to determine the likelihood of a product’s acceptance, best practices in caring for your most precious asset - customers.

Our approach:
  Sutherland uses a distinctive process that encompasses the entire spectrum of Consumer Research:
Customer Insights

We conduct web surveys, telephonic surveys, and focus group discussions with your customers to help unravel competitive positioning, loyalty, pain-points or satisfaction-levels .

Prospect Intelligence

Using primary and secondary-intelligence, we equip you with the right understanding of your prospects that helps you customize your sales-pitch and generate a higher sales ROI.

Leverage industry domain

We combine customer intelligence with our deep understanding of varied industries to help you unravel trends within your customer segments.

Sutherland Research provides clients with the intelligence and analysis required to closely align their offerings with demand from different segments and helps in the growth strategy. Sutherland can assist you in feeling the pulse of your customer and translating their concerns, issues, fears and preferences into action.

Sutherland leverages its proprietary analytics capability for studying voluminous ’Big Data’ on consumer touch points. This enables Sutherland to offer more robust and impactful consumer research.

M&A Due Diligence
Competitive Intelligence
Market Assessment
Consumer Research
Brand Marketing Studies
Feasibility Studies
Product Development Studies
Channel Study
Partner Identification Studies
Customer Segmentation
Customer Intelligence Profiles
Customer Strategy
Testimonials View All

"Thank you very much for compiling this summary - it is a fantastic overview and saves us a lot of time. I particularly liked the quotes that you pulled from the transcripts; they were exactly what we were looking for."

Analyst, Canada-based Investment Bank

"Your model building and reconstruction is remarkable for its accuracy and speed, and you saved me several weeks of work, which I greatly appreciate."

Star Analyst, US-based Investment Bank

"Sutherland's analyst is diligent, accurate, technical and thoughtful with all of his work. He is a very thorough researcher and can find difficult statistics. He stays on top of long term projects and will continue to try to complete if unsuccessful. He continues to be a huge asset to our team."

Senior Banker, Mid-Market Investment Bank

"Sutherland's analyst is an invaluable resource to me and my team. We can count on him to generate thorough, accurate materials quickly. I am impressed with Sutherland's analysts' ability to perfectly capture what it is we were looking for, having only received limited instructions via email."

Senior Banker, Large Investment Bank
Testimonials View All

This is great!!! This is exactly what I was looking for. Thanks a lot for your help and very detailed work.

Managing Director, Investment Management Firm

Just wanted to let you know that I have been going through the model all this morning and it looks very good. I have been going through page by page and it looks really good!” Thank you for the great model! I was so impressed with your work. It was excellent work

Senior Analyst, Investment Management Firm

I have enjoyed our work together over the last couple years, and it has been a privilege to be part of such a wonderful global research team in the truest sense of the term. As you know, I have always been a fan of your work ethic, your credit intuitions and your great contribution.

Portfolio Manager, Leading European Investment Bank

I was in New York recently for the CFA Institute Annual Conference and had an opportunity to see some old colleagues who have now scattered among various funds. At some point it came up that ABC is a client of Sutherland Research, and that you handle a lot of their credit research. He said you do a great job and have made their firm significantly more productive.

Head of Conferences, CFA Institute

Terms of Service  |   Site Map
© 2013 - 2019 Sutherland Insights. All Rights Reserved
Share Us @