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Sutherland Research’s business and advisory division has executed over 2,000 customized high-impact corporate strategy projects over the past several years.

It is noteworthy that 72% of senior executives in large firms characterize management decision making process at their firms as moderately efficient or worse. Each of these challenges is preventable with proper insight and resources. Similarly, Sutherland Research has observed that the stated goal of most organizations is to increase earnings per share, which can translate into higher dividends and a rising share price. However, our studies have shown that earnings per share can be misleading and more emphasis is needed on strategies that maximize shareholder value over the long term.

Our approach to formulating corporate strategy imbibes all the key dynamics and drivers affecting one’s industry. We believe that a well researched business plan should exhaustively analyze the sources of uncertainties and opportunities affecting the business, for instance the current and future competition, shrinking and lucrative segments in the industry, promising regions, major policy changes affecting the industry, etc.

While organizations look at adopting proven strategies such as entering a new industry vertical or geography to grow profits, missteps are still very common. These missteps expose organizations to needless costs as well as risks. Most often, failure is due to one or more of many reasons that include inability to differentiate between strategy and plan, not monitoring and evaluating the progress of plans regularly, continuing with what isn’t working, and not introducing new actions.

Critical and Frequent Research needs

Sutherland Research’s corporate strategy solutions are structured around nine critical and frequent research needs of corporate strategy customers

Growth Opportunity Identification
Market entry strategies
Feasibility Studies
Industry Attractiveness studies
Competitive Intelligence
Tax & Regulatory

Sutherland has rich experience in conducting opportunity assessment studies across a wide range of sectors. We deploy a rigorous, battle-tested approach to accurately size and segment markets which are critical to most strategic decision-making.

Covering all relevant facets
Tested results
Battle-tested parameters
Methodical Approach
Identifying and gathering relevant data
Significant emphasis on facts
Conclusion based on information, not opinion
Sales and Marketing
Customer Experience
Corporate Strategy


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Senior Banker, Large Investment Bank
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Senior Analyst, Investment Management Firm

I have enjoyed our work together over the last couple years, and it has been a privilege to be part of such a wonderful global research team in the truest sense of the term. As you know, I have always been a fan of your work ethic, your credit intuitions and your great contribution.

Portfolio Manager, Leading European Investment Bank

I was in New York recently for the CFA Institute Annual Conference and had an opportunity to see some old colleagues who have now scattered among various funds. At some point it came up that ABC is a client of Sutherland Research, and that you handle a lot of their credit research. He said you do a great job and have made their firm significantly more productive.

Head of Conferences, CFA Institute

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