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Sales and marketing professionals turn to Sutherland Research for a wide-variety of research-needs. Over the last 10 years we have executed 300 assignments that have catered to the varied-needs of sales and marketing professionals.

In a survey conducted by Sutherland Research with over 200 sales professionals, 55% acknowledged that they were facing significant challenge from a declining sales-productivity despite increasing cost of sales. The primary reason cited for the same was the lack of competitive, market and sales intelligence. Sutherland Research helps clients by augmenting competitive and market intelligence that can help improve conversions and improve market share.

Our Offerings

From start-ups to Fortune 500 companies, Sutherland Research works with enterprises across the globe. Our portfolio of Sales and Marketing research solutions include:

Brand Management and Portfolio Optimization
Value-Based Customer Segmentation
Product Profitability Analysis
Channel Effectiveness Assessment
Customer Loyalty Program Design & Implementation
Customer Behavior Assessment
Pricing Optimization

We believe that meaningful and actionable sales and marketing insights are best provided by people who have direct experience in managing these functions and developing comprehensive customer and market insights. It is hence one of the most important factors to have real world experts who can understand and quantify the drivers of perceived customer value and execute a rigorous and collaborative redesign of core sales and marketing elements.

Our Differentiators

With a track record encompassing several thousand ad-hoc projects and rapid research assignments, Sutherland Research is one knowledge partner you can rely on. Our differentiators include:

Subject matter experts with real-world experience; Large analyst teams
Knowledge of and reach to emerging geographies
Tailored research studies / surveys, proprietary best practice, benchmark databases

Sutherland research can help you identify new opportunities, provide a deeper understanding of your customers, build bigger and more profitable, understand which of your sales and marketing efforts are misfiring, and where is your brand portfolio falling flat. When combined with our unique research methodology, this experience creates unparalleled business value for our clients.

Sales and Marketing
Customer Experience
Corporate Strategy
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Analyst, Canada-based Investment Bank

"Your model building and reconstruction is remarkable for its accuracy and speed, and you saved me several weeks of work, which I greatly appreciate."

Star Analyst, US-based Investment Bank

"Sutherland's analyst is diligent, accurate, technical and thoughtful with all of his work. He is a very thorough researcher and can find difficult statistics. He stays on top of long term projects and will continue to try to complete if unsuccessful. He continues to be a huge asset to our team."

Senior Banker, Mid-Market Investment Bank

"Sutherland's analyst is an invaluable resource to me and my team. We can count on him to generate thorough, accurate materials quickly. I am impressed with Sutherland's analysts' ability to perfectly capture what it is we were looking for, having only received limited instructions via email."

Senior Banker, Large Investment Bank
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This is great!!! This is exactly what I was looking for. Thanks a lot for your help and very detailed work.

Managing Director, Investment Management Firm

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Senior Analyst, Investment Management Firm

I have enjoyed our work together over the last couple years, and it has been a privilege to be part of such a wonderful global research team in the truest sense of the term. As you know, I have always been a fan of your work ethic, your credit intuitions and your great contribution.

Portfolio Manager, Leading European Investment Bank

I was in New York recently for the CFA Institute Annual Conference and had an opportunity to see some old colleagues who have now scattered among various funds. At some point it came up that ABC is a client of Sutherland Research, and that you handle a lot of their credit research. He said you do a great job and have made their firm significantly more productive.

Head of Conferences, CFA Institute

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