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Sutherland Research is a preferred partner for market assessment studies given its considerable experience in conducting such studies for various companies across the globe. Sutherland has conducted over 110 in-depth studies across various industries.

Sutherland Research combines its expertise in secondary and primary research to construct accurate datasets on the appropriate market segments. Sutherland Research leverages numerous data sources including industry aggregators, government publications, financial releases, internal expert Point of Views, as well as a wealth of news coverage.

Markets are always changing, making it imperative for you to have up-to-the minute awareness of evolving market situations.

Our approach:

Sutherland’s approach to conducting these studies covers all aspects of market assessment, through:

Fact based

Fact based assessment of the market not only helps you take a go / no-go decision but also helps you craft a suitable strategy to enter new markets while capping your risks.

Interpretation of

For a market assessment study to be meaningful, it is important to sift through events and identify all underlying and emerging business-trends, structural-shifts and assess their impact.

Measure the

Analyze competitive threats and pressures to ascertain the threat-percept. Sutherland Research has built a strong primary research platform that allows us to quickly connect with chosen experts.


Verifiable information is the foundation for sound business decisions. It is, however, challenging to obtain authoritative data on every business or market that one evaluates. It is imperative to partner with the right and experienced thought leader for sizing up the key markets.

Analyzing key markets should also consider the value added at each level of the value chain, assess the role of the channel participants, and evaluate and quantify the potential for your business.

M&A Due Diligence
Competitive Intelligence
Market Assessment
Consumer Research
Brand Marketing Studies
Feasibility Studies
Product Development Studies
Channel Study
Partner Identification Studies
Market Sizing & Forecasting
Demand Assessment
Regulatory Assessment
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Senior Banker, Large Investment Bank
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This is great!!! This is exactly what I was looking for. Thanks a lot for your help and very detailed work.

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Head of Conferences, CFA Institute

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