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Sutherland has played a pivotal role in deepening its clients’ understanding of their present and target markets, and profiles of their end users, while enhancing the corresponding product customization and development strategy.

Ideas for new products can emanate from a variety of sources within the company including the R&D department, sales team, employees, competitive intelligence research, and others but not all ideas may be worth pursuing. Successful products are those that fill the needs and delight the mass market, and not just those that appeal to the early adopters.

Considerable investment and resources go into developing new products and services, including those that never launch. Product development needs to be focused in terms of the target market, category as well as ease or difficulty in entering and exiting a market.

Our approach:

Sutherland’s approach is distinguished by its three-pillar approach that entails:

Deep studies and surveys on planned launch

We can validate your product development hypothesis by conducting back-up surveys and market assessment studies.

Develop an appropriate Product Development Plan

Develop a suitable Product Development plan covering action plans with timelines in terms of markets to launch, audience to capture and even selecting appropriate channel partners.

Monitor the Product

Sutherland can monitor the new product launch or even assess the performance of your current products by conducting customized consumer surveys and interviews.

Research plays a critical role is underscoring the important aspects of a product or service, such as its effectiveness, reliability, value and safety. A capable research partner can save companies’ time and money by providing reliable, insightful analyses of data collated around the above mentioned parameters.

Sutherland Research helps you precisely map the market for your products and services as well as identify unaddressed needs. It then helps you conceptualize an offering to target such needs and validate the same through on-the ground opinion surveys and other primary research.

M&A Due Diligence
Competitive Intelligence
Market Assessment
Consumer Research
Brand Marketing Studies
Feasibility Studies
Product Development Studies
Channel Study
Partner Identification Studies
Product Perception and Placement Studies
New Product Development
Customer Response / Feedback Studies
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Senior Banker, Large Investment Bank
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Managing Director, Investment Management Firm

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Senior Analyst, Investment Management Firm

I have enjoyed our work together over the last couple years, and it has been a privilege to be part of such a wonderful global research team in the truest sense of the term. As you know, I have always been a fan of your work ethic, your credit intuitions and your great contribution.

Portfolio Manager, Leading European Investment Bank

I was in New York recently for the CFA Institute Annual Conference and had an opportunity to see some old colleagues who have now scattered among various funds. At some point it came up that ABC is a client of Sutherland Research, and that you handle a lot of their credit research. He said you do a great job and have made their firm significantly more productive.

Head of Conferences, CFA Institute

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