Product Gap Identification: Indian Prepaid Card Market
What's in this Report?

The client mandated SGS to draft a detailed Report on the consumer prepaid card product landscape in India. This Report helped the client in gaining insights on the gaps in the consumer prepaid card offerings, and the relative performance of key consumer prepaid card issuers in India. The Report:

  • Categorized the cards offered by each designated issuer Bank into open loop and closed loop and further on specific end-use (e.g. meal card, gift card, travel card etc.).
  • Then evaluated each consumer prepaid card under each category & sub-category based on their features & benefits, fees & charges and reach (acceptability of card across merchants and geography).
  • Prepared a detailed excel rating model based on above mentioned parameters and identified the most attractive card under each category.
  • Further evaluated the customer acquisition strategies adopted by each of the shortlisted issuers.