Self Service Machines: Customer Assessment
What's in this Report?
  • This is a detailed Market Assessment and Study Report for a leading manufacturer of Self-Service Machines (SSM). The client mandated SGS to interview over 200 banks in India including nationalized banks, state banks, state co-operative banks, regional rural banks and district co-operative central bank categories to gauge demand for Self Service machines.
  • The key objective was to assess levels of penetration, potential and issues surrounding the adoption of Self-Service Machines (SSM) in Tier II & Tier III Banks, channel strategy and SSMs deployment behavior for these categories. Further, the scope required SGS to estimate the bank-wise demand of various SSMs across all Indian states.
  • Insights gathered on the SSM installation base across all bank categories helped identify key competitors across various segments. This necessarily helped he client in re-aligning its marketing pitch and tactics, increasing focus on maintenance services as well as restructuring its marketing team to focus on the higher potential areas and categories.