Service Channel Strategy for Retailers
What's in this Report?
  • The key objective of this report was to provide a brief overview of the different channels of customer service as well as identifying mix of service channels used by retailers operating in different retail formats.
  • Case studies showing the impact of introduction of any particular channel of customer service on revenue were also compiled.
  • This report provides significant intelligence to the retailers with regards to the use of customer service channel in retail industry and will be helpful in aligning their own ‘customer experience management' strategy.