Social Media in Retail
What's in this Report?
  • This report is a white paper on social media in retail. The report analyzes how retailers can benefit from increasing usage of social media platforms by users.
  • The report talks about uses of social media by consumers and by stakeholders (HR, marketing, sales etc.) of an organization. It also explores the synergy between social media and retail and outlines the social media implementation strategy by an organization in brief.
  • This report can be used by the C-suite executives of retail industry to understand the importance of social media in today's retailing environment. Research and Analytics capability of Sutherland can help them with insight generation from social media analytics.