Impact of changes in the Business landscape
Structural shift in the business landscape - complex organizational structures, rapid globalization, new regulations, and the struggle to innovate - demands that the C-Suite and the Top management is on top of everything, right from strategy to competitive insights to advising on operational issues. Considering these structural changes, strategy development is no longer a periodic process but a continuous one. Successful execution, therefore, depends more than ever on rapid and effective decision-making.
Where does Sutherland fit in?
Our business research practice specializes in providing a full suite of qualitative and quantitative consulting services, business research and market research. Our ability to extract the minutest of details on any industry and analyze using our proprietary frameworks including market size estimation models has helped us deliver actionable insights in a time-bound and cost-effective manner.
In less than 10 years, this practice boasts of a 200+ strong clientele including some of the Fortune 500 corporate houses, leading Consulting firms, Government including Regulatory agencies, Asset management firms including PE/VCs and Law firms, and derives a significant portion of its revenues by repeat business.
Global delivery model, multi-lingual capabilities, expertise in primary research, and highly motivated and tenured research analysts with deep-domain expertise have allowed us to execute projects ranging from simple company profiles to complex market entry projects. Our research capabilities supported by flexible engagement models and low-cost delivery allow us to nurture deep relationships with clients.
Our approach to arrive at a solution is by leveraging both Primary and Secondary research. With our strong primary research capabilities, we assist clients across B2B and B2C surveys (online and face-to-face), Focus Group Discussions and Expert Interviews. This unique ability to blend data available in the secondary domain with Primary research insights is what differentiates us and has enabled us to deliver customized solutions to address Customer challenges.
Our areas of expertise
Industry Research: Our Industry research services assist clients in gaining in-depth insights on the industry as well competitors and regulations. Services include Industry deep-dive, Market assessment, Market sizing studies and Competitive benchmarking
Company Research: We undertake studies such as Market Entry strategies, Diversification strategy, Feasibility studies, Market due diligence, Product concept testing, Brand tracking and Partner identification studies. Separately, we provide detailed profiling, including strategies and outlook of competitors, partners and clients
Marketing Strategy: End-to-end Sales and Marketing support is provided to clients including Key Account management, Pre-sales support, Social Media campaigns, Marketing Mix modeling, Simulated Pricing models, Brand Equity analysis as well as Customer, Web, Promotion and Marketing analytics
| || |